Customers do not make all purchase decisions the same way. In fact, each customer has a split buying personality. One is inherently NOT loyal and can even be adversial towards vendors. The other seeks trusting, committed relationships and the “value” these relationships deliver. Which one do your business practices court? More…
 
 

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All too often companies have reacted to changing business conditions at the expense of employee relationships. The consequences are less committed, less engaged and less effective employees. The economic impact of the ensuing turnover and lost productivity is huge. But this is not the only financial consideration. Disengaged employees undermine customer relationships and this, in […]

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